Personal Brand
Personal brand strategy development
Supervision of the strategy implementation
Training in brand creation and maintenance
Provision of technical solutions
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In the world in every possible area of which an individual, as a rule, has innumerous direct and functional competitors, there is a sharp need to become and remain visible for customers and clients. Personal brand is among most effective tools, which provides an enterpreneur with an opportunity to communicate their offer in the manner that makes a recepient put the businessperson into focus by separating them from the alike.
The curious thing is that it is enough just to create a convenient format of being yourself, since elaborating and then applying an image uncharacteristic for a brand person makes no sense at least in the light of the fact that people apprehend unnatural behaviour, and tend to avoid those, who act in a way that does not fit this particular person. Thus, if the brand is constructed in a way that does not suit the person, the chances that it will bring the result the opposite of the intended one are much more higher.
We have a plan of how to get it right, it will do in most cases
Setting Tasks
It is significant not to formally put together some text, but to make it specific, since we must understand the goals the brand shall help achieve from the very beginning.
Brand Focus
This is the first step in forming the brand itself - choosing the role and value disciplines that are suitable for it. This step will determine many a thing in the further work.
Positioning and USP
It is necessary to formalize knowledge about yourself, and to get an accurate understanding of how to talk about yourself; we define the key features of the brand identity, its main features and specifics.
SWOT
Originally, SWOT is not a tool for building a personal brand, but in our methodology, it becomes one, since it allows to make a personal brand correlated with the corporative objectives of the individual.
Strategic Planning
We assemble the order of actions that should lead us to success, determine tools of influence, develop the paths of attracting audiences and plan the activities.
Content Plan and SMM
In accordance with the previously compiled strategy, at this step we come up with a content plan, using the method known as the Three Facets of Professionalism.
Public Speaking Training
We work out not only the tools of public speaking, but also train to apply them in live performances, while addressing all the created brand media features.
Development Supervision
We provide methodological support for implementation of the created strategy, monitor the compliance of further actions with it; if necessary, we work out brand’s new facets, according to newly emerging circumstances.
There are three variants of our collaboration
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Individual work on your project
2 meetings per month + 10 working hours, the schedule is formed individually
Creation and support of personal brand on a turnkey basis
Networking and supervision during the month, minimum work plan – 3 months
You receive
The brand strategy on a turnkey basis
Ready-to-use content plan
Public speaking skills and methodology
Supervision of your project
Price
1500 Euros / Month
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One standard two hour meeting
Express audit of the current state
Development of brand-related recommendations
Discussion and budgeting of possible continuation of work
You receive
Audit report
Set of recommendations
Price guidelines for potential work
Price
700 Euros
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Help to those who can do almost everything by themselves
10 calls per month
Support and consulting on current issues
Networking and supervision of current processes
You receive
Operational support
Finding growth points and correcting errors
Consultations on methods and brand tools
Price
700 Euros / Month